Motorola and Nextel Launch Ferrari Inspired Phone

Nextel and Motorola Industrial Ltda  have teamed up to launch a new cell phone inspired by the Ferrari product family in Brazil: the Motorola i897 Ferrari Black.

The device features a luxurious design and exclusive Ferrari digital content, such as wallpapers, videos and brand campaigns, as well as Gameloft’s® Ferrari GT: Evolution® game. It also includes external media keys for use with the flip closed easy access to photo albums, music, recent call lists, camera and video recorder.

“Our first handset launch of the year further diversifies our exclusive portfolio,” says Ana Paula Maciel, consumer marketing director, Nextel. “The Motorola i897 Ferrari Black is a perfect mix of style and functionality, combining the prestige of the Ferrari brand with Motorola’s renowned innovation and the convenience of Nextel’s push-to-talk features.”

“Consumers associate Ferrari with elegance, speed and high performance, and this is a perfect description of the Motorola i897 Ferrari Black,” says Wagner Mendonça, iDEN sales director, Motorola Mobility Brazil. “This push-to-talk cell phone offers instant connectivity, rapid downloads, leading edge audio quality and an elegant design for the user who appreciates style and distinction.”

The main Motorola i897 Ferrari Black features include:

  • Nextel’s push-to-talk (PTT) service
  • Full music player
  • External media keys for operation with the flip closed
  • Quick Release button for one-handed operation
  • Bluetooth stereo for hands free music and calls
  • 2 MP camera with 4X digital zoom
  • Micro USB 2.0
  • Nextel Multimedia Suite for transferring data between the handset and a computer
  • Carrousel menu for easy access to favorite applications
  • Internal 2.2″ QVGA screen with resolution of 240 x 320
  • External 1.8” screen with resolution of 128 x 160
  • 2 GB microSD card included
  • Slide lock
  • Available in black

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