Simon Cowell, the man behind American Idol, and X-Factor, will soon launch a similar talent show for DJs.
“DJs are the new rock stars. It feels like the right time to make this show,” he said in a statement. Cowell didn’t disclose any specifics about the show, or what format would be used to select the contestants.
The show will be co-produced by SYCO, Cowell’s joint venture with Sony Music, and Overbrook Entertainment, a U.S. entertainment company founded by Hollywood star Will Smith. Sony Pictures Television will also be a partner in the venture. The untitled show will be launched in Britain and the United States.
With the rising popularity of DJs such as Skrillex, Deadmau5, Cowell may be on to something big.
