Beyonce and Jay-Z Act to Trademark Baby Blue’s Name

Blue Ivy Carter is barely a month old and already her famous parents are thinking of ways to brand their bouncing baby girl.

Beyonce and Jay-Z  filed an application with the U.S. Patent and Trademark Office on Jan. 26 to trademark the name of their infant daughter. The power couple are aiming to protect the name for future use as a brand name for a line of baby-related products, including carriages, diaper bags and baby cosmetics, reports Rolling Stone.

The duo felt they needed to act quickly after others, including fashion designer Joseph Mbeh, submitted an application to trademark the now famous name. Mbeh filed an application to trademark “Blue Ivy Carter NYC” on January 11th, only four days after Blue’s birth. But the claim was rejected by the Trademark Office which immediately recognized the name of Beyonce’s daughter.

The application made through Beyonce’s company BGK Trademark Holdings is pending, but is expected to be approved.