Commercialization has reached a new peak in digital media. Rappers FKi and Iggy Azalea (recently signed to T.I.’s Grand Hustle Records and Interscope) collaborate with Grammy-nominated artist Diplo on the new track “I Think She Ready,” accompanied with a visual featuring a first-of-it’s-kind approach to music videos. Directed by Alex 2Tone in collaboration with SSENSE, each clothing item worn in the video can be directly purchased through interactive hotspot technology by wireWAX. All you have to do is simply click on whatever the artists are wearing in the video and a pop up window will open with purchase information on the specific item.
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