HEADLINES

Katy Perry To Start Record Label

Being a multi-platinum and award-winning recording star must not be enough for California Girl Katy Perry. In addition to working on her third album and promoting her upcoming 3D concert film Katy Perry: Part of Me, the ambitious singer announced plans to start her own record label.

Perry, who is currently signed to the Capitol Records’ imprint EMI, explained her plans to the press. “When this record label does come to fruition, I’m going to try and avoid the things that take away any fighting chance for an artist to have financial success. As people are coming to me with opportunities, I’m thinking, ‘How would I want to be treated?’”

With nine top then singles–eight off her sophomore LP Teenage Dream alone–Katy Perry is one of the music industry’s best-selling artists. Success wasn’t always easy for the Santa Barbara native. Perry, born Katheryn Hudson, was raised in an extremely religious household where mainstream music was forbidden. That did not stop the future superstar from pursuing her dream of being a singer. In 2001, she released Katy Hudson, gospel-rock album on the Christian music label Red Hill. The album’s sales stalled, leaving Perry to take matters into her own hands.

She moved to Los Angeles and struggled to find a record label that supported her vision. After being dropped from the Island Def Jam Music Group and Columbia Records, Perry wrote and recorded a few songs that ended up on film soundtracks.

Her perseverance eventually paid off when she signed a contract with Capitol Music Group. Perry began work on her debut album, 2008′s One of the Boys. In news that shocked the pop world, Perry joined the Vans Warp Tour to promote the album. The punk-rock concert event is not the place one would expect to find a budding pop princess. The move, however, was a successful one as “I Kissed the Girl” started to dominate the airways.

 

One of the Boys has sold over one million copies and spawned three more singles: “Hot N Cold,” “Thinking of You” and “Waking Up In Vegas.” Although the album and singles were successful, Perry had yet to truly prove herself as an artist. That moment came in 2010 with the release of the lead single, “California Gurls” from her sophomore effort Teenage Dream.

 

The summer anthem hit number one on the Billboard Hot 100. Its success kicked started over two years of constant airplay for Perry with the tracks “Teenage Dream,”

 

“Firework,”

 

“E.T,”

 

“Last Friday Night,”

 

“The One That Got Away,”

 

“Part of Me”

 

and “Wide Awake.”

 

The latter two tracks appeared on Teenage Dream: The Complete Confection, a re-release of the double platinum album.

As if having nine consecutive top ten hits wasn’t enough, Perry decided to chronicle this important moment in her life with the movie Katy Perry: Part of Me.

 

The 3D concert-doc hits theaters July 5th and promises to showcase every aspect of Perry’s life including her divorce from British comedian Russel Brand.  Exploiting such personal secrets would seem taboo for most celebrities, but as Perry has proven time and time again, she is not your run of the mill pop star. Perry approached film making the same way she writes songs. ”Honesty has always worked for me,” she says. “So if it ain’t broke, why f–ing fix it?”

Not everyone was on board with the ambitious project. Perry’s nervous manager expressed his concerns about the project. This prompted Perry to pump $2 million of her own money into the film. “I was like, ‘Please trust me.’ That’s kind of been the mantra I’ve said to everyone my whole life: ‘Trust me, I have a vision.’ ”

Indeed she does. With the perfect balance of success and failures, Perry proved that she has what it takes to run a record label.

 

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About Brittany Tenpenny

Brittany Tenpenny has wanted to be a writer for as long as she could remember. Aside from brief fantasies of pop stardom and becoming the female Indiana Jones, Brittany was dead set on writing. She pursued her dream all through her academic career, becoming a staff writer for "The Argo" at The Richard Stockton College of New Jersey where she graduated at the top of her class with a Bachelors of Arts in Communications. Last year, Brittany's fictional pieces were published in the e-book "A Calm Whisper."

Brittany is now a graduate student at Rowan University and is currently working on a novel.