"Every year, we choose the baby who best exemplifies Gerber's longstanding heritage of recognizing that every baby is a Gerber baby", Bill Partyka, CEO and president of Gerber said. In 2017, the logo was refreshed to pay homage to the original black-and-white sketch of the first Gerber baby, Ann Turner Cook, who just celebrated her 91st birthday.
Gerber has received countless photos over the past 90 years from parents who think of their little ones when they see Gerbers iconic baby logo. The Gerber Products Company is holding a yearly contest to choose the new Gerber "spokesbaby". So far, Barker says there have been no confirmed orders for the proposal, but he says that he's had several "very interested" people call to find out more.
Lucas beat out more than 140,000 tiny hopefuls to receive the honor of being the 2018 Gerber Spokesbaby. Warren posted a photo of Lucas sporting a polka dot bow tie and an open-mouthed grin on Instagram and tagged Gerber.
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- After a nationwide search, Gerber has found this year's Gerber Spokesbaby, 18-month-old Lucas Warren from Dalton, Ga.
"He may have Down syndrome, but he's always Lucas first". Winning the Gerber Baby contest means Lucas will get $50,000 in prize money, and will be featured on Gerber's social media channels and in ads throughout the year.
Lucas' dad says he hopes it will help shed light on the special needs community, and reminds everyone that people like his son have the potential to change the world, just like everybody else.