Tim Cook defends price of new iPhones


Apple announced three new phones last week: the iPhone XS, iPhone XS Max, and iPhone XR. There will be a special introductory trial for the watch as well as promotions for most of the phones.

Like with the iPhone XS' incremental upgrades, there were a variety of smaller - but not deal-breaking - gripes that reviewers had about the new smartphone lineup. If you're already spending over a grand on a new phone, what's another tenner or so to keep your stomach happy?

4GB of RAM, while being sort of the norm in the world of Android smartphones, is a big leap for the iPhone.

Along with the bigger screen came the bigger price.

The larger iPhone XS Max, meanwhile, has a 3,174mAh battery. Planning Directions Inc. now owns 18,512 shares of the iPhone maker's stock valued at $3,427,000 after acquiring an additional 1,181 shares during the period.

TENAA states that the iPhone Xs - this year's standard iPhone model - ships with a 2,658 mAh battery.

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Each year, Apple unveils an updated model of its Apple iPhone. Apple also dropped the price of the iPhone 7 and iPhone 8 to $499 and $599, respectively. The $750 iPhone XR, which shares numerous same features as the iPhone XS, will not be released until October and yet to get a thorough hands-on examination.

This is because the iPhone would have to be running iOS in a full capacity to use Face ID to allow such functionality to take place.

Then you'll want to completely reset your older iPhone, content, settings, and all. Who knows, maybe Apple will sell more iPhones this holiday season than ever before with the adjusted lineup. Both XS models are available in silver, space gray and a new shade of gold.

Apple iPhone XR is supposed to go on sale on October 26, and it looks like the company is ramping up production for the LCD variant, due to higher demand.

In terms of processing power, the iPhone X has an Apple A11 Bionic Hexa-core 2.39 GHz CPU paired with 3GB of RAM and either 64GB or 256GB of internal storage. With a starting price of $749 (just about $50 more expensive than the iPhone 8), the iPhone XR could bring a slew of next-generation features to a wider base of consumers.

This column does not necessarily reflect the opinion of Business Insider.