Apple CEO's Defense Of iPhone Pricing Raises Questions


The iPhone 6 and 6 PlusBusiness InsiderTo the surprise of many, Apple in late 2016 announced the iPhone 5S would get a true successor, called the iPhone SE.

"The new iPhone XR has a gorgeous new aerospace-grade aluminium and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six handsome finishes".

Prices for the larger iPhone Xs Max, with a 16.5cm screen, start at R24,000 for the 64GB version, R27,000 for the 256GB version, and top out at a whopping R32,000 for the 512GB version.

Like every year, the new iPhones generate so much hype that there are thousands of fans queuing in front of the Apple stores worldwide.

The iPhone X packed a 2,716mAh battery, which was just about enough for a full day's use.

iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT) RED.

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Will you be queueing up for the new iPhone? The devices are set to go on sale in various parts of the world starting today, and we already have got a complete teardown of the new iPhone XS, done by a Dutch website FixjeiPhone.

The new iPhones have subtle additions to last year's reimagined iPhone X, the tenth anniversary phone, and do not look very different aside from the ginormous size, several reviewers said. The one actually big change in this year's iPhone crop is the XS Max. The two iPhone XS and XS Max variants are available in Gold, Space Grey and Silver colour options. The iPhone XR only has a 828p display, with a resolution of 1792×828.

Prices for the cheaper iPhone XR, expected in South Africa on October 26, have not yet been released.

"I'll never let it (his iPhone) go", he said. He added that he had already placed a pre-order for two iPhone XS Max line but he chose to queue up to get more units to make a profit.

While many Android phones are making the jump to 6GB and 8GB of RAM, Apple is remaining more conservative.

The absence of a striking new feature left major tech blogs and newspapers lukewarm on the new XS range of Apple Inc's iPhones in the first batch of reviews on Tuesday, although most praised the improvements to a wide range of standard features.