Google says that it "uses search activity from billions of searches to develop features like more relevant suggestions and results based on what other people are searching for".
Users will now be able to delete server-stored search history from within Google Search itself, along with providing easier access to settings that control personalization of ads and account activity saved on Google sites and services. In the coming weeks, they will arrive in the Google app for iOS and Android.
These new features are available today on both the mobile and desktop versions of the Google Search webpages.
"Next year, we'll expand this to Maps, followed by many other Google products", Miraglia said. Now, the procedure has become easy and convenient.
Clicking on "Your data in Search" will direct users to a page that reveals all their search-related data, including voice data and Google ad settings.
Did you know that Google is stashing information about your Google searches?
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Previously the best way for users to manage or review their data would have been to head to their Google Account page.
If you open Google search, you'll find that a new option has been added: "Control your data in Google Search".
Tap "Your Data in Search".
Although it's a good thing Google is making its privacy settings more accessible, a consumer advocacy group feels users deserve even more control over their data.
Let's face it, however careful we are, the idea of removing personal data from Google isn't second nature, and it can do far more potential damage there than sitting locally on a locked computer.