New AI software tracks down users who share Netflix accounts and passwords


In other words, it will keep tabs on casual password sharing between friends and family as well as criminal enterprises or individuals who want to make money by reselling login credentials of payment channels or streaming services.

While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".

At this years CES, Synamedia, which is the largest independent video software provider, introduced a new service, Credentials Sharing Insight, that will be able to spot any passwords that have been shared. The technology "combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators" the company says.

Synamedia's Credential Sharing Insights service evaluates users' streaming habits including their physical location and usage pattern to train an AI-based system. The data includes a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device.

Fingers crossed we can stay watching on our ex's account for a little bit longer! For example, Netflix has a subscription tier that allows one account to be streamed on four different devices at once.

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"Casual credentials sharing is becoming too expensive to ignore, ' said Jean Marc Racine, CPO of Synamedia".

Recent research suggests roughly 26 percent of millennials share their streaming passwords with other people, a practice the market research company Parks Associates estimates to be worth around $10 billion by 2021.

It uses behavioral analytics and machine learning to track how many people are logged into a single account, as well as where they log in from.

According to Synamedia, its system is now undergoing pilot trials at a number of undisclosed streaming firms. The internet consumer protection group Electronic Frontier Foundation has pushed for laws to protect password sharing. It is already being used in trials with a number of pay-TV operations, Synamedia said.