Yesterday morning, Kanye West and Jay-Z sought to top their already rampant press attention with a surprise for their fans. Without warning, the two rappers opened a pop-up shop located at 201 Mulberry Street to sell copies of their collaboration album “Watch the Throne.” The scene was reportedly dead until around noon when word began spreading through news and social media sites. Fans camped out until the doors opened around 1 p.m.
West and Jay-Z have not made appearances at the store so far, but there are still plenty of treats for fans to indulge in. The storefront is wrapped in gold, modeled after the cover of “Watch the Throne,” and the notorious Maybach that was featured in the Spike Jonze video for “Otis” is displayed inside. The car has been stripped down so that fans can get a good look at the interior and the engine. The car is expected to go up for auction soon; the proceeds will be donated to fight famine in East Africa.
New Yorkers, be sure to check out the store before it closes! It will be open from 11 a.m. to 8 p.m. today and 11 a.m. to 6 p.m. tomorrow.