Video: Jay-Z Live At SXSW 2012

Rapper Jay-Z made some heads turn as it was announced that the mogul would make an appearance at the predominantly independent music festival SXSW in conjunction with American Express. Looks like the majors are paying more attention to the indie scene and interesting developments are sure to come.

Performing on a stage shaped like a red “x” with a packed Austin City Limits filled up to its 2,800 capacity, the 90 minute set was streamed live last night. Jay-Z proceeded to hammer through the various hits in his discography as well as dedicating his new song “Glory” to all the parents in the audience.

Watch the entire concert below (via Yardie):